About Exposure It

Let's achieve greatness together.

Founded in 2021 when Luke Mawhinney and Zach Alden-Brown merged their two Western PA photography businesses, Exposure It now serves 1,900+ agents with 400+ shoots a month across Pittsburgh and Erie — expanding into Columbus, Greenville, and Raleigh in 2026. Strategic marketing partners, not just content creators.

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What we stand for

Three promises behind every shoot.

Excellence in Every Detail

We approach every shoot with care, creativity, and intention. From photography and video to editing and delivery, our goal is to create polished, professional media that helps every listing and every client stand out.

Reliability You Can Build On

Our clients work in a fast-moving industry, and they need a media team they can trust. We take pride in being dependable, responsive, and consistent, making the entire process smooth from booking to final delivery.

Partnership Over Transactions

We believe great client relationships are built over time. We work to understand our clients' goals, support their brand, and serve as a trusted media partner throughout every stage of their business.

The team